By this time, the late 1940s, Klaw had been selling movie star pin-up photos and Hollywood memorabilia for about a decade. He was a seasoned businessman with mail order experience. Although Irving Klaw was married (also for about a decade), his real partner in crime was his sister Pauline (aka “Paula”).
By the mid-to-late ‘40s, “borderline” material would be introduced in these catalogs. This was a natural progression (following Darwin's Law, we might say), as what sold would be featured more and more.
Already by issue #27* of Movie Star News, for instance, there’s mention of “Girls in Extreme High Heels,” “Dominant Female Sirens,” “Curvaceous Corset Girls,” “Fighting Girls,” “Slave Girls,” “High Laced Boots Poses,” “Gagged Model Poses.” Many of these same ads, which are actually quite innocent, can also be seen in issue #29 (below):
The 29th edition of Movie Star News would morph into issue #30 of Cartoon and Pin-Up Parade, then finally by issue #31, Cartoon and Model Parade, which you see below.
Not only is this the first Cartoon and Model Parade, it’s also the first catalog not to be printed on newsprint. This accounts for the paper not browning so much, the smoother texture, and the better image quality. Although this item has no publishing date, an accurate guess would be 1950.
Since I own this particular issue, would you like to take a peek inside? If so, tune in next week!