To understand, we need to go back in time -- before the days of cell phones, before the Internet, when "mail order" ruled (at least as far as Fet Art production/distribution was concerned). If we look closely at Eric Stanton's business, The Stanton Archives (1975 - circa 1999), we see traces of Eddie Mishkin (Candor Books Inc., Gargoyles Sales Corp.), Leonard Burtman (Selbee Associates Inc., Burmel Publishing Co.), Stanley Malkin (Satellite Publishing Co.), Irving Klaw (Nutrix Co. and Irving Klaw's original self-named business), John Willie, and finally Charles Guyette (who preceded Irving Klaw). All of them ran mail order businesses (with varying success, particularly in John Willie's case). All of them, in one way or another, would influence Eric Stanton -- both in what they sold and how they distributed it. In other words, he was following a tradition.
Below are a few "bulletins” -- mail order advertising flyers -- to better trace this arc. I'll start with Eric Stanton, then go backwards: Mishkin, Stanley Malkin, Burtman, and Klaw. What about John Willie or Charles Guyette? I have no bulletins (or catalogs) from either one, unfortunately, but this at least will give you some idea of how things operated in the good ole’ pre-Internet snail mail days. It also suggests how these Fet Art/Fet Fantasy entrepreneurs were vulnerable -- plainly exposed as they were to the U.S. Postal Inspection Service (a federal law-enforcement agency within the Post Office), who acted as “moral” censors in their day.